NEWS RELEASE
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Monster Energy renewing a commitment to the Environment, Launches Exclusive Passionfruit Flavor at Target this Earth Day
CORONA, Calif., April 15, 2025 — Monster Energy’s newest flavor: Passionfruit, set to launch exclusively through Target this Earth Day, April 22, 2025.
Monster Passionfruit packs a punch combining their signature energy blend with a tropical tang. Better yet, each can has only 10 calories and zero grams of sugar. Monster Passionfruit is a delicious, low calorie way to stay fueled and focused.
This limited edition release celebrates Monster’s commitment to offering unique, refreshing flavors while supporting sustainability and environmental efforts.
Monster wants you to live passionately and that starts with a sip. Whether you’re getting amped for a party, chasing the next big wave, pulling an all-nighter, hitting the gym, or exploring new trails, Monster Passionfruit is here to fuel your passion.
“At Monster, we’re all about fueling the drive that pushes people to go further, and live with passion,” said Dan McHugh, Global CMO of Monster Energy. “This release isn’t just about a new flavor—it’s about our commitment to the planet, and to supporting fans who are as passionate about the environment as they are about their own pursuits. Target has been an incredible partner in helping us bring this vision to life, sharing in our commitment to sustainability while offering our customers exclusive access to this new flavor”
As part of the Earth Day launch, Monster Energy is reaffirming their commitment to sustainability. Monster is taking meaningful steps to reduce their environmental footprint, with ongoing efforts to minimize waste, conserve resources, and increase the use of recyclable materials across its product packaging. They have already managed to package 97% of their products in completely recycled cans, eliminate single use plastics from their facilities and save almost 200,00 gallons of water per year.
To learn more about Monster Passionfruit and their sustainability efforts visit www.monsterenergy.com or follow @MonsterEnergy on social media for the latest updates.
About Monster Energy:
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it’s the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
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